<aside> 🔡 The art of of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader.
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Important terms
Italic: a cursive font based on a stylised form of calligraphic handwriting. Normally slant slightly to the right. Italics are a way to emphasise key points in a printed text, to identify many types of creative works, to cite foreign words or phrases, or, when quoting a speaker, a way to show which words they stressed.
Form: Form is the space a letter takes up, whereas counter-form is the area of a letter that is entirely or partially enclosed by a letter form or a symbol..more here
Typography is what allows a user to read a certain written content. It allows people to convert thought to an easily consumable format - Whatever the medium it may be, think of the reader.
The message should be quick and easy to read and the gist should be clearly understood and navigable. (see composition layout for paring up text with images)
In case of choosing fonts other than English use simple and formal looking font v/s decorative or elaborate ones. Simple is effective.
Typography is used all the time. On your phones, on your laptops, in the newspaper, on the flyers, on boards, on advertisements, on menu cards - everywhere.
In context of a social impact org or change-maker, understanding what type evokes emotion and urgency in someone vs what kind of type will ensure some piece of information is easily digestible and understood, and other such cases is extremely important!
Some basic things to keep in mind while choosing a font: