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👉🏽 What is good visual design?

Communication design is the process of delivering a message to an audience towards a desired action, such as spreading awareness about an issue, making an informed decision, changing behaviours or inspiring action.

Unlike Art, which is subjective and allows for interpretation, communication design requires the designer to strategically engage the spectator through a creative narrative to establish a link between the visual and the viewer.

<aside> <img src="/icons/arrow-right_purple.svg" alt="/icons/arrow-right_purple.svg" width="40px" /> As a result, the responsibility of the communication designer extends beyond generating attractive visuals to utilising the power of design methodology and strategy to transmit a clear, crisp message engagingly.

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❓Why?

<aside> 1️⃣ Why do you think this project idea needs to be executed? Expand on Purpose!

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<aside> 2️⃣ Why is it important to define your vision/mission and what points from larger vision/mission text will this project come under?

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<aside> 3️⃣ What is the main information or idea I am trying to communicate?

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We live in a world where many visuals are distracting viewers every day.

Effective communication design uses clarity and aesthetics to communicate information. Clear communication creates trust with your audience and stakeholders.

Effective communication through good design can:

• Show purpose

Extinction Rebellion

• Invite response

Extinction Rebellion

• Provokes question and thought

  

  FRIDA Fund

• Indicate value and importance

Haiyya

• Impart relevant information

Our Approach

• Imprint in memory

IDEO | Global Design & Innovation Company | This Work Can't Wait

• Inspire and engage

Our Work | YFC India

State your cause

Vision statement: Vision statement describes the goal that you aspire to accomplish in the long run. It is the summary of changes/impact you would bring into the lives of the community you work for. Make it expressive and answer the WHY someone should care by clearing outlining the problem/issue you are focusing on.

Mission statement: This will describe the purpose of your cause and how you are addressing the issues in your problem statement.

Themes: State the themes that your cause is related to (eg: any of the SDGs)

<aside> ☝🏽 You don’t have to have the perfect answers to all these questions! As long as you’re heading in a direction that is feeling right, it’s a great start. These answers might even change on a yearly basis to adapt to the world around you!

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🕵🏽 Who is your audience?

<aside> 4️⃣ Who do we need to work with for this project?

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