<aside> 👉🏼 As we try to bring change in the world, communication becomes a vital tool. We not only need to reach our audiences but often their families, their networks and the community at large. In today’s world Changemakers* need to harness visual communication and familiarise themselves with design tools and resources to further their reach and make the work more impactful.
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*Simply put, a changemaker is someone who takes leadership & creative action to spark social impact. A person who is proactive and passionate working towards a solution for an issue.
<aside> <img src="/icons/arrow-right_purple.svg" alt="/icons/arrow-right_purple.svg" width="40px" /> So follow the genie guide along as they empower you to have a better understanding, vocabulary and tools to create design for change.
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Five Minute Guide for Non Designers
This guide has been co-created by a small team of designers with a background and experience with working in the change sector. We reached out to people like you - community organizers, campaigners and facilitators to understand where you need help to use good and effective design to make messaging more visible and accessible.
If you are reading this guide draft and find it useful, feel free to share the link with your peers, colleagues, friends and on the wider social media channels.
📝 Who were the creators of this guide?
If you have any feedback or would like this guide to be translated in any regional vernacular language, we would love to collaborate with you to make it happen.
Just let us know at [email protected] / [email protected]
This guide is an attempt to help you with the fundamentals of design, help you have an eye for what counts as good design and assist you with the basics of design making around visual design. This guide is not a crash course to become a graphic designer.
In each section of the guide you will find an overview, related design vocabulary, tools and guidelines followed by a list of online resources links where you can learn more about the topic. This guide includes references and resources created by other organisations
<aside> <img src="/icons/arrow-right_purple.svg" alt="/icons/arrow-right_purple.svg" width="40px" /> Follow me to the good stuff in the pages to come below 🪄
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Glossary of Resources & Readings